Hassloch | Project

Twenty-five years ago, the market-research institute GfK determined that the town Hassloch represents the German average in terms of age and social structure. Since then, the small Rhineland-Palatinate city of 20,000 has been the subject of countless behaviour studies. In selected supermarkets, products intended for Germany-wide launch are offered early. The Hassloch TV cable network shows advertising filmed locally and expressly for the community.